E-Mail 'What is Direct Marketing?' To A Friend

Congratulations on a very brief post on a very complex subject. A few notes from someone who has spent the last few decades in direct marketing to avoid possible misconceptions. Direct marketing also can, and does, include messages in paid commercial media. Direct Response TV (DRTV) is a huge medium—various Medicare and insurance plans, as well as products such as OxyClean are examples. Newspapers and magazine ads featuring coupons and toll-free numbers are also a key medium. Also, many large and well-known national brands also employ direct marketing in print and mail to supplement their brand TV campaigns – GIECO and Capital One are two examples of this. Just a few notes to add to a well-done piece!